Introduce Yourself. The cover letter places a human face on your candidacy. It paints a compelling picture of what you can do and what you hope to achieve for your next employer; it speaks of you as you are, reinforces your reputation and concludes with a call to action.
Forget Cliches: “Dear Sir/Madam, I would like to apply for the position of General Manager as advertised in the Daily Intruder on January 3rd.” This standard method has been taught in high school for eons and is used on just about all cover letters. Is your personal brand one of being a follower devoid of innovation, or are you unique?
I would like to apply for the position of Marketing Director advertised in “The Age” newspaper on June 3. To support my credentials, I herewith provide you with a copy of my resume where you will see examples of my excellent interpersonal and communication skills that are evident when you consider that I have worked closely with industry associations, top-level executives and boards of directors”.
Dear Hiring Manager:
As a senior marketing executive, strategic consultant, and right-hand advisor to CEOs, boards of directors and industry associations, I have the experience it takes to build revenues and grow a business through the identification and development of new opportunities.”
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