A Good Resume is Imperative
Tailor Your Resume to Fit
Think of your resume as a suit. You know all the components that make a good suit. You can see the quality of fit, feel the right material and you know the difference between off-the-rack and bespoke. You’ve seen the way that the right suit telegraphs confidence and status. So it is with a good resume. When writing your resume, you must wear your accomplishments, your successes and your journey with pride. You need to communicate your achievements, background and credentials to strangers who don’t know you, and yet you have seen people like you a thousand times before. A good resume provides a powerful, attention-grabbing message that promotes a clear, consistent and constant personal brand: the authentic you. It must represent all that you are known for so that a new employer can be exposed to your unique promise of value. Make sure any results or accomplishments are front-loaded (achievement first), ensure information is provided in context that clarifies your contribution, and keep each bullet point between two and three lines.
Call to Action Cover Letters Demand Immediate Attention
Have you committed a cover letter sin? A rapidly scribbled email, or worse—a cover letter with no personality? The cover letter places a human face on your candidacy. It paints a compelling picture of what you can do and what you hope to achieve for your next employer; it speaks of you as you are, reinforces your reputation and concludes with a call to action. Cover letters persuade the reader that you are different enough for them to to give up their valuable time to meet with you.
Forget Cliches: “Dear Sir/Madam, I would like to apply for the position of General Manager as advertised in the Daily Intruder on January 3rd.” Is your personal brand one of being a follower devoid of innovation, or are you unique?
Brief but powerful is the aim. A picture painted with words inspires that emotional must-have response in the reader. Forlorn, clichéd phrases simply don’t make the grade in today’s competitive world, where people with vision, creativity, originality and clarity are hotly pursued.
Dear Hiring Manager
As a senior marketing executive, strategic consultant, and right-hand advisor to CEOs, boards of directors and industry associations, I have the experience it takes to build revenues and grow a business by identifying and developing new opportunities in tough economic climates.