Why a Resume?

Resumes aren't like real life.

Imagine we meet at a party or a business conference. We shake hands, and we exchange smiles and pleasantries. For no particular reason (other than being human), we may instinctively like each other or, on the flip side, we may feel an instant and inexplicable dislike.

Whether we strike up a friendship or never see each other again is immaterial. We‘ve had the opportunity to meet, be seen, communicate and then decide whether or not we want to continue that relationship.

Those simple rules of life do not apply when you’re a job candidate.

Your character, skills, experience and ability to do the job come down to the bare minimum--words on a resume.

You can’t see the reader of your resume or analyze his or her body language; nor can you be seen until you are interviewed. Paper and words alone stand between you and the interview for the job of your dreams. And, if your resume doesn't gel—if that document is poorly presented or repetitious—you can't win over anyone. Your application and your dreams have been rejected, and you haven't even had the opportunity to meet!

Your resume needs to provide a powerful, attention-grabbing message. Your personal brand must be established, quickly and with great strength.

You need to convey your skills, achievements, background and qualifications to a word-weary recruiter or human resources officer who has seen it all a thousand times before.

Does your resume stand up to Gayle's superior, high-impact style of achievements-based writing? View the samples below. *

Example 1. CEO (Copyright) Transport (Adobe Acrobat V5)

Example 2. Senior Manager, (Copyright) Hospitality

Example 3. Chief Financial Officer (Copyright)