PJs at 11.00am

Excerpt from Chapter 10: Things I Wish I’d Known About a Solo Business Life

No one tells you that starting a business comes with a side order of mild insanity. Somewhere along the way, I became the kind of person who spends half a day agonising over whether to bold, italicise, or centre-align a heading that 99% of resume readers will never even register. Congratulations to me, I guess. But you know what? Running your own business isn’t glamorous. It’s messy, ridiculous, fuelled by caffeine, stubbornness, blind hope—and a dash of delusion.

Working from home rarely looks the way it’s presented.

PJs at 11.00am offers a more honest account—drawing on years of experience to reflect the realities of running a professional service business from home, in all its complexity.

Part memoir and part observation, it brings together the moments that define the work: the clients, the decisions, the missteps, and the quieter lessons that emerge over time.

Inside, you’ll encounter:

• Real client interactions—both rewarding and challenging
• The practical realities of pricing, positioning, and managing expectations
• Common misjudgements and what they tend to teach
• The less visible aspects of running a business alone
• Reflections that sit somewhere between cautionary and quietly affirming

There is humour here, but it sits alongside something more considered—a recognition that building a business is rarely straightforward, even when it looks simple from the outside.

This is not a step-by-step guide.
It’s a clearer view of what the work can involve.

For those curious about working independently—or already doing it—it offers something familiar, and perhaps a little validating.