LinkedIn Headline Tips for Greater Impact
Most jobseekers now know that LinkedIn is a crucial tool for the job search. The good news about LinkedIn (as opposed to a resume), is that you can keep changing the content to optimise your impact, and get feedback quickly as to how your changes are working for you. The LinkedIn headline section is a good place to start with your ultimate branding pitch, as it is this, and your photo that gets the initial and longest viewing attention by someone who may change your career—and your life.
If you allow LinkedIn to populate the headline, it will use your current role title—not very inspiring, and just a repeat of what is already in the profile anyway! LinkedIn provides you with 120 characters to draw the reader in, so tell them about yourself—your role, your attribute and results.
Here are a couple of ideas using intelligent branding strategies that tell people more about you than just your job title.
- “Not the standard CFO! I leverage the best talent to deliver new, risk-averse solutions for a more prosperous tomorrow” (117 characters)
- “CIO—passionately advocating a whole-of-business approach to technology that enriches profits, process and people” (115 characters)
- “Finance graduate with a difference. It’s not just about numbers—it’s about delivering credible, risk-averse results (115 characters)
- “VIP Chauffeur: I keep the wheels of courtesy, service, presentation and timeliness turning—with safety the #1 priority” (118 characters)
- “History of driving 5 consecutive quarters of 120% over target sales in $MM hardware products in saturated markets” (113 characters)
- I deliver multi-million-dollar technology deals and award-winning, reference-site projects for multinational companies” (118 characters)
If you want to test your headline’s impact, you can see what works best and then make adjustments.
Check out “How many people viewed you” and “How many times you appeared in search results” in your LinkedIn statistics, then record/note the metrics and observe what sort of people you’re attracting. Do your metrics change when you add key words or tweak the statements?
If numbers go up, you’re onto a smart branding strategy. If not, keep working at it (or let me do it for you!)
I’d love to hear about your results after making those all important changes to your headline!