But think about this.
How many times have you applied for a job where your skills and talents were a hundred per cent match and you’ve missed out on the job in the final stages?
I would guess that you’re nodding your head right now. Of course, that would be because there were other people who also had the same skills and abilities for the job—it’s a competition right?
But the thing is, why them and not you?
This is where the “most important thing” comes in. When you and all your competitors apply for a job, your skills and abilities for the job are all similar. The ability for a person to perform in the job is not the overriding distinguishing criteria that gets the person over the line, because an employer can’t hire 100% of applicants. In other words, your skills and abilities for the job are not as important as you think they are.
Employers actually make their employee selections based on the least amount of risk, and the most amount of value.
It comes down to two questions: Are you likeable? And, are you motivated?
If you’re likeable, you’ll be good to have around. You know people, you have a good network, you’ll be an influencer. If you’re motivated, the risk of hiring you is low as you’re going to be doing what it takes to achieve either your personal goals or your employer’s business goals (which is a win/win when those goals connect).
So if you’ve been performing endless “busy work,” tinkering with your resume and fiddling with your LinkedIn profile to appeal to the majority of hiring authorities, you’ve actually missing the point.
Everyone who has applied for the job has your skills in a commodity-based employment culture. If you’re missing out continually when you have the right background, qualifications and talents, then you may want to look at your positioning.
How much actual value do you bring to the table? Are you likeable? Do you exude friendliness, cooperation, influence and motivation—and is that obvious throughout your career? Is it obvious on your LinkedIn profile through your endorsements, through the way you speak, the people you know, and the way you brand yourself?
Start looking at yourself, not just as a sum of your skills, experience and qualifications, but more as a valued member of a company.
Are your resume and LinkedIn promoting you as a commodity or a person? A change of mindset is needed to think about value, risk mitigation and like-ability as it will be those things that set you apart and get you over the finish line.