Joan believes she’s being sidelined because of her age. She’s convinced, “No one wants someone my age at work!” But Joan couldn’t be more off the mark. If she dreams of becoming the lead in a teen rom-com or gracing the runway during fashion week, she...
Personal Branding
Reputation Killers: A Personal PR Disaster
Your reputation is one thing you can’t buy, beg, borrow or steal. Your reputation is yours alone, built by your actions–how well you perform, how you treat those around you up-and-down the ladder, your intelligence and your ethics. Today, more than at any...
Making Scents of Job Interviews: When Less is More!
The Subtle Art of First Impressions Listen up, professionals! There’s something crucial we need to chat about. When gearing up for that pivotal job interview, you might think that a splash of your favourite scent will elevate your game. Think again! The Scented...
Linkedin Tip
Ever tried to create a custom name for your Linkedin profile and found it was taken? Here’s an idea, use your position title with your name. It helps differentiate you and stamps your brand at the same time. Instead of say, Linkedin/John Smith, try...
New service Announcement: OnBrand-ID
The Reach Online Brand Calculator has assessed me (Gayle Howard), as being on the top of the “Digitally Distinct” tree. This is the nirvana of online identity meaning the first three pages of Google provide 80% on-brand, positive information. So what about you? Before...
The 5W1H Formula
Have you ever heard of the 5W1H Formula? It’s especially helpful in planning your resume and job search. Rudyard Kipling, the great poet once wrote: I keep six faithful serving men Who teach me well and true Their names are What and Where and When And How and...


